10 Minute Martech · Progress
Create Relationships, Not Reactions
With Sara Faatz
A conversation with Sara Faatz about affective science, trust, ethical influence, and the limits of AI persuasion.
Episode notes & sourceMedia & interviews
A useful perspective
on consequential questions.
For journalists, producers, and hosts covering human behavior, communication, influence, and the changing relationship between people and AI.
Request an interviewAreas of expertise
Help your audience
understand what is happening.
- Behavioral and affective communication; Affective Intelligence
- Communication excellence, comprehension, trust, and relationships
- Ethical persuasion, manipulation, coercion, and human agency
- Public relations, reputation, and strategic communication
- Sophisticated AI use and expanded human intelligence and capacity
- AI-mediated public understanding, PR 3.0, and signal architecture
- Affective AI, apparent empathy, and the human experience of technology
Selected writing & expert perspective
Ideas for the moment
we are living in.
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Take a deeper idea
into your day.
Four conversations connecting science, communication, ethical influence, and AI. Start with the question that interests you.
Talking PR · PR Consultants Group
How AI Search Is Rewriting PR Strategy
With Jennifer Regen Bisbee
Elizabeth and Jennifer Regen Bisbee discuss AI-mediated reputation, public understanding, and the changing responsibilities of PR.
Episode notes & sourceEthicalVoices
The Ethical Challenges of Weaponized Communication
With Mark McClennan
A discussion of language, ethical responsibility, and recognizing communication that closes down thought rather than supporting understanding.
Episode notes & sourcePR Talk · Veracity
Science-based Marketing with Elizabeth Edwards
With Amy Rosenberg
Connecting behavioral research with campaign development, crisis communication, and the measurement of communication outcomes.
Episode notes & sourceWatch Elizabeth speak & teach
Watch the perspective
come to life.
Choose a session that connects with your audience. Videos open on request; you can also watch directly on YouTube.
Speaking introduction reel
Meet Elizabeth on stage
An introduction to Elizabeth’s speaking and approach.
Watch on YouTubeAI keynote
More intelligent use of AI
A keynote example for organizers looking for eye-opening, practical AI education.
Watch on YouTubeMarTech Next conference keynote
Communication, influence & persuasion in the AI age
The science of communication and the standards of ethical influence as AI changes the encounter.
Watch on YouTubeIn Elizabeth’s words
A point of view.
With practical consequences.
Ethical influence
“ethics must scale with capability.”
Customer experience
“Companies must remove cognitive friction, not just clicks.”
Writing · Coverage · Award profiles
The depth behind
the conversation.
A selected timeline of Elizabeth’s published thinking, expert contributions, and recognition. Most recent first; years or issue periods are shown when an exact publication date is not available.
14selected Forbes Agency Council articles & panel contributions
19 selections · Podcasts are gathered in Listen & learn above
Quoted expert · Selected coverage
Empathy, threat, and public life
Commentary on empathy, perceived threat, and the ways people respond to public narratives.
Read at the sourceArticle by Elizabeth Edwards · June–July 2026
What to Know About PR 3.0 and the Intelligence Era
A professional perspective on communication leadership as AI becomes part of how people encounter and interpret organizations.
Read at the sourceArticle by Elizabeth Edwards
How AI Made Communication The Most Important Function In Your Company
Why the intelligence era changes the strategic responsibility of communication leaders.
Read at the sourceAward recognition · 2026 honorees
PRNEWS Top Women in PR & Communications — Industry Champion
PRNEWS’s announcement names Elizabeth among its 2026 honorees. The official awards listing recognizes her in the Industry Champions category.
Read at the source View the Industry Champions listingExpert-panel contribution
Top Analog Tactics: How To Make Brands Stand Out In A Sea Of ‘AI Slop’
Elizabeth’s contribution: tactile, unfolding brochures as an alternative to forgettable digital content.
Read at the sourceExpert-panel contribution
19 ‘Rules’ Of B2B Email Etiquette: How To Achieve The Best Outcomes
Elizabeth’s contribution: the long-term relationship cost of manufactured urgency and fear-based subject lines.
Read at the sourceExpert-panel contribution
How To Serve Clients Amid Board Scrutiny And Investor Activism
Elizabeth’s contribution: accounting for how AI-driven platforms represent an organization when demonstrating communication’s value.
Read at the sourceExpert-panel contribution
How Top Agencies Are Evolving To Meet Clients’ Emerging GEO Needs
Elizabeth’s contribution: stress-testing how AI describes, compares, and critiques a brand rather than treating visibility as the only goal.
Read at the sourceExpert-panel contribution
17 Proven Ways CEOs Can Improve Impromptu Public Speaking Skills
Elizabeth’s contribution: rehearsing emotionally charged questions to develop a steadier, more connected leadership response.
Read at the sourceExpert-panel contribution
How To Build Strong Brands And Partnerships With Emotional Connection
Elizabeth’s contribution: emotional intelligence, intentional communication design, and the ethical responsibility that grows with capability.
Read at the sourceExpert-panel contribution
How To Leverage AI For Agencies: 10 Prompts That Work
Elizabeth’s contribution: structuring a complex assignment to invite analysis across multiple fields, rather than asking AI for a superficial answer.
Read at the sourceExpert-panel contribution
Healthcare Marketing Today: How To Overcome The Toughest Challenges
Elizabeth’s contribution: clearer, calmer communication that considers emotional strain and cognitive overload.
Read at the sourceExpert-panel contribution
15 Emerging Agency Practices Poised To Become Industry Standards
Elizabeth’s contribution: affective engagement and understanding how people process communication as a growing professional differentiator.
Read at the sourceExpert-panel contribution
How To Reduce Buying-Journey Friction For A Smoother CX
Elizabeth’s contribution: reducing cognitive and emotional load, not simply the number of clicks in a customer journey.
Read at the sourceArticle by Elizabeth Edwards
From Survival To Sustainability: Why PR’s AI Revolution Is A Human Story
A perspective on AI, agency economics, professional capacity, and a more sustainable future for communication work.
Read at the sourceAward profile · Class of 2021
Ragan & PR Daily Top Women in Communications — Visionary
The official special edition profiles Elizabeth’s science-informed communication work in the Visionaries category.
Read at the source View the Class of 2021 honoreesArticle by Elizabeth Edwards · Earlier writing
Why Your Current Communication Strategy Is All Wrong — And How To Fix It
An earlier article on behavioral communication and how people receive information. Listed in Elizabeth’s official Forbes contributor archive.
Read at the sourceArticle by Elizabeth Edwards · Earlier writing
Three Benefits Of Applying Nonconscious Research To Your Marketing Strategy
Earlier writing at the intersection of behavioral research and marketing practice. Listed in Elizabeth’s official Forbes contributor archive.
Read at the sourceACE Awards 2017 · Public Relations Professional winner
Meet Public Relations Professional, Elizabeth Edwards
An award profile recognizing a science-informed approach to public relations and communication practice.
Read at the sourceForbes entries are Forbes Agency Council member-authored articles or contributions to multi-expert panels, as labeled. Publisher access policies may apply. Award entries distinguish the announcement date from the award year.
Browse Elizabeth’s Forbes contributor archiveFor your interview or event
A clear introduction.
Useful materials.
Download headshot 
Affective Intelligence is her communication framework and publication. Artificial intelligence is a distinct, connected area of her teaching and advisory work.
Profile & frequently asked questionsProfessional biography
Elizabeth Edwards is a communication researcher, affect strategist, keynote speaker, and strategic advisor. Her original Affective Intelligence and Resonant Communication frameworks connect behavioral and affective science with communication practice: how people understand, form trust, make decisions, and respond to influence. She speaks and trains on communication excellence, ethical persuasion, sophisticated AI use, and communication in an AI-mediated world. She founded Volume PR in 2001 and is also the founder of Engagement Science Lab and The Affect Institute. She also guest lectures and teaches at universities, connecting communication science, ethical influence, and sophisticated AI practice with professional responsibility. Her work helps organizations communicate more effectively while respecting human agency.
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