◎Communication excellence
Make understanding the starting point.
Apply behavioral and affective communication to audience insight, message design, complex explanations, leadership communication, and engagement. Examine what people may notice, infer, feel, and need to understand.
Practice onA real message, stakeholder conversation, or change communication—with a clearer rationale for your choices.
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◒Ethical persuasion & trust
Invite action without undermining choice.
Recognize coercive framing, false urgency, shame, and misleading certainty. Practice persuasion that supports comprehension, consideration, and willing participation.
Practice onRevising a call to action, evaluating an engagement tactic, and defining standards for responsible influence.
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↗Sophisticated AI use
Give AI more meaningful work.
Move beyond isolated prompts into complex assignments, research, knowledge resources, and workflows. Learn tool selection, context design, evidence checks, and responsible use—with your domain expertise in charge.
Practice onA structured AI assignment with reviewable stages, useful deliverables, and explicit quality criteria.
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↔PR 3.0 & AI-mediated communication
Understand how AI describes your organization.
Assess public answers, inspect sources, distinguish information gaps from model or retrieval errors, and consider the human experience of AI-mediated communication.
Practice onA representation review and a prioritized plan for clearer evidence, communication, and oversight.
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